Today I have the honor and privilege to be writing about a project that I truly believe in and one that has captured my heart. It is a project that will have a profound impact on many young lives and in some cases, even changing their future.
On October 3rd, 2013, the Royal Bank of Canada (RBC), one of Canada’s largest corporate donors, announced a five-year, $100 million commitment to improve the well-being of one million kids and youth in Canada with its “RBC Believe in Kids Pledge“. How amazing is that!?
RBC understands and believes that our children are our future. “We believe kids are our future: for our economic prosperity, the health of the planet and the hope of humanity”. They want to invest in our children and youth because “every child needs and deserves our commitment so they can be healthy in mind, body and spirit”.
This truly brings tears to my eyes. Our children are our future and every child deserves the opportunity to have a prosperous and happy life.
Nelson Mandela once said: “There can be no keener revelation of a society’s soul than the way in which it treats its children”.
Well, “RBC Believe in Kids Pledge” is certainly setting a fine example of what a generous soul it possesses.
Here is a short introduction to “RBC Believe in Kids Pledge“.
“RBC Believe in Kids Pledge” supports a wide range of charitable and community programs, such as:
– RBC Children’s Mental Health Project -Helping hundreds of organizations that are committed to providing early intervention, support and treatment.
– RBC After School Project – Supporting community-based organizations that provides a safe environment for children to develop social skills, self-esteem and knowledge.
– Sports – Supporting a variety of sports programs since 1947 because a healthy child is a happy child that will contribute to amazing communities.
Before I go any further and give you more details about this program, I’d like to first introduce you to Jacob.
Jacob’s story is one of resilience and hope. It’s about rising above adversity and living the best life possible. Listen to how “RBC Believe in Kids Pledge” has helped him.
This is Jacob “Getting back to living life”.
Jacob’s story resonated deeply with me on so many levels. When he said he was assaulted at school which triggered his deep depression, it really hit home. I was bullied in elementary school from kindergarten to grade 6. I completely understand that sense of loneliness and feeling like an outcast. He felt so much pain that he believed it was better to end his life than to go on living. Luckily, he was unsuccessful. But how many other innocent children and youths have taken their own lives because of bullying? How many have died by their own hand, suffering through mental illness and never getting proper treatment or support?
My son is autistic and he is prone to being bullied because society dictates that he is different. We should not just tolerate difference but rather accept all forms of diversity and support each other as a society. “RBC Believe in Kids Pledge” is there to provide intervention, support and treatment of mental health issues. All the while raising awareness and reducing the stigma of mental illness.
I love Jacob’s last sentence “Now my time is useful, it’s not just flying by me without any meaning”.
“RBC Believe in Kids Pledge” is committed to improve the well-being of one million kids and youths and provide hope for a promising future.
To launch their project, RBC announced a $7.4 million donation to support 231 after school and children’s mental health programs across Canada.
“RBC Believe in Kids Pledge” is an incredible project, one that I am very honored to be sharing and supporting.
From the bottom of my heart, I’d like to thank RBC for believing in our children, for believing in my son and for giving all Canadian kids a chance to thrive and shine like a star.
Thanks for stopping by…
“This post content is sponsored by Royal Bank of Canada, however the views and opinions expressed herein represent my own and not those of Royal Bank of Canada or any other party and do not constitute financial, legal or other advice.”